‘Everything happens in waves’. Informed from his time working at sea, and instructive on how he approaches his career, Jeremy Loops considers this a guiding principle. ‘When the waters are choppy and dangerous, slow and steady is the only sensible approach, and when the oceans have calmed, then is your chance to lower the sails and attack,’ says Jeremy Loops. ‘I sense the time of slow and steady is behind us and we’re showing that with the Mortal Man Tour,’ he adds.